Tools and skills, built, shipped and still in motion.
Some of this is live and in daily use. Some is mid-build. All of it comes from the same place: solving a specific, repeatable problem in SEO or GEO well enough to package it, document it and hand it to someone else.
Tools built to solve one specific problem each.
AI Spider
An AI retrievability audit platform that extends traditional crawling with citation-readiness analysis. Seven GEO modules, including citation readiness scoring, section strength analysis, HITS-based authority mapping and N-gram analysis, built to replace a commercial crawler license while adding AI-retrievability signals traditional crawlers don't surface.
Shipped
MarAI
An AI marketing operations platform built on Gemini, consolidating content generation, GEO planning, citation analysis, persona development and reporting into a single system. Replaces four to six separate paid subscriptions and cuts campaign execution time by up to 80%.
Shipped
PSI Building
Predictive Search Intelligence: a dashboard forecasting SEO performance ahead of time using machine-learning models, giving a forward-looking view of rankings, traffic and visibility trends rather than the retrospective reporting most SEO dashboards default to.
In DevelopmentSkills ready to install and use right away.
AI Citation Optimization
A Claude Skill for structuring content so AI answer engines can extract, verify and cite it directly: claim structure, source attribution and citation-ready formatting.
GEO
AI Overview Optimization
A Claude Skill focused on Google AI Overviews specifically: the content patterns and structured data that correlate with inclusion in AI-generated summary results.
GEO
Entity-Type Citation Strategy
A Claude Skill for disambiguating entities by type, so citation and knowledge-graph systems resolve a name to the right person, product or organisation on first mention.
GEOFree tools, no account required.
llms.txt Generator
A CLI tool that crawls a site and generates a curated llms.txt file: a short, structured summary of a site's most important pages, in the proposed llms.txt format.
Free
Markdown Content Extractor
A CLI tool that strips a webpage down to clean Markdown, removing navigation, ads and boilerplate, the same extraction problem every AI crawler has to solve, run locally against your own pages.
Free
Schema Structured Data Auditor
A CLI tool that audits a page's JSON-LD and Schema.org markup, flagging missing properties, invalid types and mismatches against what's actually visible on the page.
Free