Seven-plus years in performance marketing, now spent building what measures whether AI can find you at all.
Growth and SEO specialist by background, AI-native MarTech builder by current focus. The tooling and research here measure AI retrievability directly, rather than just writing about it.
Standard performance marketing on paper: SEO, paid media, analytics, conversion optimisation. What's changed is the target. The work now goes toward proving a brand is retrievable by AI systems, not just ranking it.
Seven-plus years across SEO, growth and performance marketing, spanning 30-plus client accounts, spent mostly on the technical and entity side of search rather than campaign management alone.
Two tools in production, an AI retrievability audit platform and an AI marketing operations platform, with two more in active development.
An independent whitepaper series on generative engine optimisation, citation behaviour, entity analysis and AI retrieval systems: four papers published, a fifth underway.
Both sides of search: the traditional discipline and the emerging one.
On one side, the traditional discipline: technical, on-page, off-page and e-commerce SEO, paid media across Google, Bing and Meta, conversion optimisation, and the analytics stack (GA4, GTM, attribution and funnel reporting) that ties it to revenue. On the other, the emerging one: AI retrievability auditing, citation tracking across ChatGPT, Claude, Gemini and Perplexity, and the entity and knowledge-graph work that underpins generative engine optimisation. Seven-plus years cover both, with the balance shifting steadily toward the second.
Two tools shipped, two more in progress.
AI Spider
An AI retrievability audit platform that extends traditional crawling with citation-readiness analysis: seven GEO modules, including citation readiness scoring, section strength analysis and HITS-based authority mapping.
Shipped
MarAI
An AI marketing operations platform built on Gemini, consolidating content generation, GEO planning, citation analysis, persona development and reporting into one system.
Shipped
PSI Building
Predictive Search Intelligence: a dashboard forecasting SEO performance ahead of time with machine-learning models, rather than relying on lagging historical reports.
In Development
e-Structure Building
An e-commerce-focused crawler covering product stock and pricing clarity alongside standard technical SEO diagnostics, plus Google Merchant feed mapping.
In DevelopmentWhat the whitepaper series actually investigates.
The formal record.
A PGCM in Business Analytics, an MBA in Marketing and Sales Management, and a BSc in Biotechnology, alongside platform certifications from Google (Ads, Analytics 4, Campaign Manager), HubSpot (SEO, Inbound, Digital Marketing, Digital Advertising, Email Marketing) and Salesforce (Associate, Marketing Cloud Administrator), plus additional certifications from the eMarketing Institute, LinkedIn, Twitter/X and the Council for Six Sigma.